Room

Pitch. Say what you are launching. Qloo reads who loves it across nine kinds of culture, ranked by lift: how much more these fans love each thing than the fans of a household name of the same kind. It maps where the fans are and the places they gather in, city by city. Gemini pitches three ideas built only from those names, and Room reads them back.

Read. Gemini finds every reference and names the job it does in the line. Drop a PDF, a deck or a document and Room reads that too.

Match. Qloo search turns each one into an entity in its taste graph.

Score. Known is how much of a city recognises the reference: Gemini's estimate, raised wherever Qloo measures a real local fan base. Loved is Qloo's median affinity in that city, read for the age band you pick.

Review. For any city, an agent decides what to swap, what to drop and what to keep. Qloo finds local swaps and tests each one. You accept or ignore every suggestion, like a spellchecker for culture.

Tour. Give Room up to eight stops and it reviews the set for each one, then prints a set list per city.

Picture. Drop a frame or a clip from an ad and name the brand. Gemini reads what is on the TV, in hand and on the wall. Qloo scores each element for the brand: how its fans lean against Coca-Cola's fans, who holds it in Qloo's brand records, and how each city feels about it. Room redraws a flagged element in place and reads the new frame back.

Map. Every city in your audience is a room: the box Room sends to Qloo. Each column is one Qloo cell. Height and depth of colour show how high Qloo ranks it across every cell in these cities. Colour names the Qloo type. Walls are Known, glass is Loved, and the grey line is where Room's verdicts turn. Walk into a room with your frame, line or idea and watch its label move.